Faster SKU rationalization and smarter assortment growth with data-backed product insights

Unlock real-world product experience insights from every customer feedback channel to enable consumer brands and retailers to make smarter, faster product and assortment decisions

Every piece of customer feedback whether it highlights a pain point, celebrates a success, or sparks an idea for improvement is a goldmine of opportunity for consumer brands and retailers. However, many brands and retailers fail to leverage these invaluable insights from real customer experiences, limiting their ability to grow and compete effectively in today’s fast paced market.

Build winning products and optimize assortments with validated customer insights

ListenX uses AI to synthesize multi-channel customer feedback, revealing real-world product performance to enable brands and retailers to identify SKUs that truly resonate with customers, guide smarter assortment strategies, drive private-label growth, and facilitate data-driven trading partner negotiations.

How ListenX helps Product Teams and Consumer Researchers:
Guess less… Listen more… Grow faster
LISTEN
Customer Feedback
DISCOVER
Real Product Experiences
ACT
Product and Category Growth

Continuously collects customer feedback from various channels including DTC store, retail partners, marketplaces, public reviews, support interactions, and social media

Analyze feedback with AI to gain deeper insights into product pain points and  needs, satisfaction drivers, brand perception, and competitor insights

Assess product performance to drive continuous product evolution, optimize assortments, and private-label product growth

How ListenX Transforms Customer Feedback into Product and Customer Intelligence

SWOT Analysis

  • SWOT analysis to uncover what customers love, dislike, and expect.

  • Discover hidden opportunities and address potential risks by analyzing recurring customer sentiment and behavioral patterns.

Measure Product Performance

  • Discover customer frustrations, unlock new opportunities, and measure product launches to make informed product decisions.

  • Place customers at the core of your product strategy, using data-driven insights to innovate and stay ahead of their evolving needs.

  • Spot product risks to identify areas that need attention and improvement

Product Growth Strategy

  • Builds stronger alignment between product offerings and what customers actually want  

  • Identifies which products or categories resonate most with customers  

Category Intelligence

  • Compare product attributes, pricing, packaging, ease of use, and reliability across products in a category to identify underperformers early

  • Uncover unmet customer needs and guide product portfolio expansion or private-label growth

  • Optimize SKU rationalization and premiumization strategies with data-backed customer insights

Trend Analysis

  • By comparing user sentiment, app performance, and issue frequency across app versions, product management teams can prioritize the most impactful changes for future releases ensuring resources are focused on what truly matters to users.  

  • Clear version-over-version insights provide concrete evidence to communicate product progress, challenges, and successes to leadership, engineering, and customer support teams.  

Brand Perception

  • Understand customers more deeply, align brand and product strategies with real experiences, and proactively manage reputation to drive loyalty and growth

  • Identify emotional drivers, trust levels, and customer expectations tied to the brand to spot gaps between intended brand messaging and customer perceptions, helping refine positioning and messaging strategies.

Discover how ListenX turns customer feedback into data-driven product growth strategies.
Schedule a demo today or contact us at info@listenx.ai